Released on = March 21, 2007, 7:44 pm

Press Release Author = CRMSOFT

Industry =

Press Release Summary = Email vs. live chat; formality vs. instant gratification.

Press Release Body = Email vs. live chat; formality vs. instant gratification.

The trendy offshore business communication has been pre dominated by the exchange of
electronic mail; a fast, efficient way to relay business transactions. The
generation of an effective email is also given much consideration where the sender
is obligated to put some considerable thought into the material he sends out. Other
advantages of e-mail include remote storage and centralized maintenance. Email is
stored remotely on a server, which means that it is accessible anywhere there is an
Internet connection and a Web browser. There is also a centralized maintenance of
the e-mail client; backups, upgrades and security fixes are done by the
administrator. There is no need to install, update and patch local e-mail clients.

However, According to a recent article published on Clickz, reported open rates for
email marketing campaigns is seeing a steady decline - from 28.7 percent in Q2 2003
to 22.3 percent in Q2 2004. These statistics were based on the figures provided by
Bigfoot Interactive. The decrease is attributed mainly to ISP\'s and web hosting
providers increasingly implementing anti-spam and anti-virus strategies spam by
blocking remotely hosted images in emails.

As far as online business transactions are concerned, live chat is slowly replacing
email. Why do customers prefer live chat over email? Real-time response is one of
the foremost and quite undeniable reasons. Clients appreciate the sense of urgency
provided them by the company where they be mere queries to a business deal
formulation. Live chat has incorporated business application features to cater to
real-time communication of consumers and providers.

Though email may present written communication in a much more formal manner,
internet live chat has practically incorporated onto itself everything the once
mighty email had to offer. There is no question why a good number of clients prefer
real-time online interaction with company representatives.


Web Site Sources:
Tamingthebeast: Marketing email open rates declining - or are they?

Web Site = http://www.crmsoft.com

Contact Details = jehansilloriquez.gts@gmail.com